Dragon Wood Cutting
At rhines I became a perfectionist, just like the artist that carved a dragon into a single piece of wood.
rhines 2015 Brochure
To this day, I am still in love with IEMs. It is amazing how much thought and attention to detail you can put into a unique pair. Felix was maybe one of the best and it was an honor to support him building them.
Unfortunately I never got a decent soft box for product photography. But in my learning phase I experimented a lot. Here I placed some CIEMs on a gold foil that I sprinkled some water on. I quite liked the outcome.
This is the CIEM that was supposed to boost rhines’ brand image. I came up with a custom design that I cut out of wood and with which I pushed our precision laser to its limit. The review did not meet our expectations, though.
To simplify mostly international purchases from audiophiles, I came up with the idea to promote five premium colors. These were created anew according to my requests. Syrah, named after the red grapes known for the wine (also known as Shiraz), is probably my favorite color.
Starting with the Stage 5, I wanted to go for a more luxurious look of expensive CIEMs. I think rhines was very much on top among best build quality and I felt it deserved to go the extra mile for product shots, too. I searched out this small waterfall to create a nice bokeh and dynamic lines in the background to give the shot a stronger overall feel.
Lifestyle of the Rich
Our customers were mostly top earners looking for premium brands. I tried my best to represent that branch although I’m actually a very humble person.
I am not sure why, but back then I thought people might want to have a rhines wallpaper. I took this shot and uploaded it in all kinds of resolutions, including desktop, iPad and iPhone. I don’t think anybody ever downloaded it. I didn’t even use it myself…
rhines feels very much at home in Cologne, Germany. One customer requested for the city’s emblem to grace his monitors. I took it out to the city’s most famous place. I hope the customer appreciated it.
Musicians really have different expectations of a product than audiophiles. Many pro-musicians came up with some really ridiculous designs. This is one of the positive surprises that turned out much better than expected.
Gold Tea Set
This is one of the very first photos I shot of a customer’s CIEM. I am not a big fan of gold, but I thought it matched my original Japanese tea set nicely.